Once made, it is semi-permanent and "cost-free"

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What is web marketing? First, let's look at the meaning of the term web marketing. As the name suggests, web marketing is marketing activity that is centered on the web. It attracts users to a website and lets them experience various content, which leads to sales and closing of contracts for your company's products and services, and corporate branding. In marketing, you must first let customers know that "such products and services exist." After that, you propose products and services that suit the user's preferences and lifestyle, pique their interest, and lead them to purchase or close a deal.


Web marketing involves carrying out these activities thailand telegram phone number list online, and attracting customers through a website is the earliest stage of "making people aware of your company." A similar term is digital marketing, which is a broader concept that includes web marketing. Website Marketing Web marketing is centered on websites, and is a strategy that focuses on them as its main axis. Digital marketing, on the other hand, goes beyond the world of websites and utilizes all data and customer contact points available in the digital world.


For example, digital signage installed in the real world is not included in web marketing. However, since it uses digital technology, it is an information and advertising medium that is included in digital marketing. Web marketing involves enhancing the content of a company's own website. It is important to attract users using SEO and listing ads, and to lead them to actions (conversions) such as purchases and contracts. In addition, it is also necessary to turn the PDCA cycle through access analysis and subsequent website improvements.