It creates a clear competitive advantage

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It creates meaning
Since her training as a design thinking coach two years ago, Kathrin has been introducing design thinking into a wide variety of organizations and creating real change there. Together with her clients, she develops content strategies and product visions. In doing so, she delves deeply into the needs of users and uses aspects of the training such as personas, customer journeys or method poker.

2.
As head of the media design department at “Die Zeit”, her additional qualification canadian colleges universities email list as a design thinking coach not only impressed her management. The transformation was also noticeable on a small scale, as she helped her department to become more creative using design thinking methods. The result: close friendships and a deep respect for one another.

3. It can develop freely
Her later decision to become part of a small agency was a conscious one: "It is important to learn the process and the methods, but in the end it is about living a new philosophy. My training as a design thinking coach fundamentally changed my thought patterns. For me it was therefore crucial to work in an environment in which I could give free rein to my ideas without being held back by hierarchies and slow processes."