In this post I am going to discuss one of the most important and necessary elements of positioning work: the SEO Audit .
I'm going to explain it to you step by step so that you fully understand each of the points and I'm also going to recommend free and paid tools , as well as information on the price of the SEO Audit, advice from experience with clients and students of our SEO Course and Online SEO Course in which students carry out a complete SEO Audit on their own website to find all the errors and solve them in order to position the project on Google, and a real example of an SEO audit with a video included at the end of the article.
It is important to make it clear from the beginning that there is no single valid method for carrying out an SEO Audit, so we must have an open mind to learn from other professionals and incorporate interesting aspects into our own methodology, since SEO is learning and constant review of our own postulates and theories.
That said, I will try to provide my definition of what an SEO Audit is.
What is an SEO Audit?
It consists of a step-by-step analysis of each and every SEO aspect afghanistan telegram phone numbers factor that affects the positioning of a web project, in order to prepare a diagnosis that is as precise as possible and detect SEO errors, problems, difficulties and opportunities, so that improvements can be made in the future with the aim of positioning.
As I mentioned above, in SEO there is no one valid way of doing things, that is, each professional or agency has its own method of analysis. However, an SEO audit must cover all the main aspects and key factors that affect positioning.
There is a certain consensus within the SEO world about what the most important positioning factors are, although in some aspects there may be different points of view, hence there are different methods .
In this post I will try to tell you step by step our SEO Audit method as a result of experience , but of course we are open to you leaving us your point of view at the end of the post, as it will surely serve to enrich it even more.
seo performanceHow to do an SEO Audit step by step?
As I have just mentioned, the SEO Audit must carefully analyze all the factors that affect positioning, always from the point of view of the person performing it, as a result of their experience and their vision of SEO.
Taking this into account, and following our criteria, we can group the Audit process into 5 phases or main blocks of analysis:
Indexability/Crawlability
Content/Keywords/CTR
Inbound Links/Domain Authority
Performance/Adaptability/Usability
Code and Labels
Block 1 of analysis. Indexability and Tracking
Phase 1, Indexability and Crawling , includes the following important points that must be analyzed:
1.1. Indexability
The analysis of the URLs of the site that are indexed , that is, that can be served by the search engine as a result of a search, or in less orthodox terms, the pages of a website that appear in Google.