Avoid sending to generic addresses

[roseline371277]

Number of fields: Does adding a "Name" field significantly reduce conversions compared to just "Email"?
Continuously analyze your results and iterate based on the data. Small improvements in conversion rates can lead to significant list growth over time.
Maintaining List Health and Deliverability - Quality Over Quantity
Building a large email list is great, but a healthy and engaged list is far more valuable. Maintaining list hygiene is crucial for deliverability and the long-term success of your email marketing.

Double Opt-in: While it adds an extra step for subscribers, double europe cell phone number list opt-in (requiring subscribers to confirm their subscription via an email) is a best practice. It ensures you're building a list of genuinely interested individuals, reduces spam complaints, and improves deliverability rates.
Regular List Cleaning:
Remove inactive subscribers: Periodically remove subscribers who haven't opened or clicked on your emails for a significant period (e.g., 6-12 months). Sending emails to unengaged subscribers can harm your sender reputation.
Identify and remove invalid email addresses: Hard bounces (emails that can't be delivered) signal invalid addresses. Your ESP should automatically handle this, but regular checks are still beneficial.
Delete role accounts: like "infothese often lead to lower engagement and higher spam complaints.