Video content is more popular than ever

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Video marketing is about creating video content that works for your brand, that gives consumers what they want, how and when they want it, and that builds trust with customers.

But before we start analyzing video statistics, it is good to take a moment to think about the types of video content you can create to promote your business.

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One of the main types of video content that brands use is explainer videos. These are short but effective videos that explain how to use a certain product or service. Other types of videos include vlogs (video blogs), interviews, presentations, tutorials, product reviews, product demos, live stream recordings, testimonials, and ads.

Well, now that we’ve clarified what it is, here are the most important video marketing statistics to promote your business in 2022.

Internet users love video content
Italians watch videos

Just think that 92% of Italians watch videos online from any of their devices (WeAreSocial, 2020).

This data is even more interesting if we consider that singapore email list nine out of ten Italians are internet users, and that 88% of Italians access the network at least once a day.

Users between the ages of 25 and 34 are among the most avid video watchers, and men spend an average of 40 percent more time watching videos than women.

The demand for videos is constantly increasing
increasing demand

Consumers’ love for video isn’t just about entertainment, on the contrary. Data shows that 54% of consumers want to watch more videos from brands or businesses they love (HubSpot, 2018).

With such a demand constantly increasing, it is clear that the market increases the offer. Especially in a world, the digital one, that evolves extremely quickly. And in fact more and more influencers produce different types of video content to meet the needs of their followers.

Not only that, on any platform, videos are the most effective way to capture the attention of your audience, who often tend to ignore some of the written or audio content.