As of July 1, 2023, Google Universal – GA – has become Google Analytics 4. In practice, this change involves the introduction of some new features , but the big change is the complete renewal of the user interface.
For a few months, it was still possible to continue phone number library using the universal version, but from this date onwards, you will only be able to count on Google Analytics 4.
What is Google Analytics 4?
Google Analytics 4 is the traffic and interaction data analysis platform created by Google.
This is the latest version of its analytics platform, which debuted almost 20 years ago, in 2005. As of July 2023, Google Analytics 4 will completely replace Google Analytics Universal.
It is important to note that when the first version was launched, Facebook was only a year old. The founder of TikTok was 22 years old. We don’t need to go much further to explain how much the world has changed since 2005. Naturally, Analytics has been improved and improved over time. However, the creation and launch of Google Analytics 4 was inevitable.
It is a total adaptation of the company to the new realities of digital marketing and the market in general, and the main point of differentiation between Google Analytics 4 and Google Universal is twofold.
Firstly, Google Analytics 4 places user privacy at the core of its operations – an increasingly crucial brand positioning in the area of Digital Marketing, as seen by Apple.
This is a way for Google to respond to questions (and concerns) linked to digital privacy, but also to the end of Cookies and targeted legislation, such as GDPR.
Second, Google Analytics 4 allows you to monitor the behavior of the same user across multiple devices (web + apps), on the same platform.
More than just a new version of this analysis tool (the fourth – hence the 4), GA4 is a true revolution in the way we can analyze user behavior.
Also known as GA4, Google Analytics 4 provides deeper insights and more detailed information about how users interact with our websites and other applications.