Motivation in network business: how to increase the activity of partners

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The viability of every MLM company literally depends on the productivity of its distributors, because they are the ones who promote products, make sales and expand the affiliate structure. But how to maintain a high level of partner activity in network business? Let's figure it out

Why is the activity of the partner structure fading?

The decline in the activity of the distribution network and the departure of partners from the business is one of the main pains of entrepreneurs in network marketing. Thus, according to Gitnux research, more than 50% leave bitcoin data MLM companies in the first year of their work.

The first nuance that provokes the fading of the structure's activity is that the direct sales system is more complex compared to standard wholesale and retail trade. To succeed in MLM, you need to be very well versed in the specifics of this area, know the features of different types of marketing plans, set up a sales funnel, develop a personal brand, outline a strategy for attracting partners, set up routine processes, etc. Such multitasking often causes difficulties for people and their motivation to continue developing in the MLM business quickly disappears. In addition, not everyone is ready to take on the role of a mentor, leader and lead people.

In one of our previous articles we already talked about Who is a mentor and sponsor in network business .

The second reason for the decline in activity is that some team leaders at a certain stage of business development do not understand what to do next. When they start working in a network, they develop intuitively, master new skills, are filled with motivation and inspired by the first results. Over time, enthusiasm for work is lost, but the sponsor is not relieved of responsibility for the results of the work of many thousands of people in the personal structure.

At this time, each networker makes a personal decision on how to survive the moral crisis: some continue to learn new things and automate routine tasks as much as possible, others withdraw from business and neglect their sponsorship responsibilities.

When the activity of distributors drops sharply and there are no people in the partner ranks who can replace the departed leaders, this is a huge risk for the company. A new MLM project may simply not withstand such a crisis and collapse.