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Good news: our product and tech teams have developed three significant A/B testing features. These features will significantly improve your content optimization as well as your CRM results, engagement and conversion rates:
A/B Testing on push images (app and web);
A/B Testing on deeplinks/URLs ;
A/B Testing In-App Messaging .
What are your CRM benefits? What are the most relevant use cases? This article answers these questions.
A/B Testing Guide: Get Inspired by the Best CRM Teams!
Discover the latest market trends as well as the top 30 A/B campaigns tested by Batch's best customers.
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Historically, in the push channel, the fields that could be tested were [title] and [content], and the results of the different variations of the A/B Test were available on the campaign analysis page.
But these variants are not limited to textual updated mmxxiv mobile phone data optimization (turn of phrase, wording, etc.): adding or not an image , or testing two different images , can create significant differences between the two variants.
The good news is that you can now test different visuals and compare the engagement and conversion generated by the two variations.
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When it comes to daily uses of A/B Testing, the numbers don't lie! Since this feature was released this summer:
60+ Batch customers have tried it. This includes Decathlon, Bosch, Sky, Fnac Darty, La Redoute, Galeries Lafayette, TF1, VeryChic, Webedia, ManoMano, Sephora, WetterOnline, Showroomprivé.com, Oscaro.com, iVoox, etc.;
Adoption of the feature was x3 in the two months following its release;
25% of A/B Testing experiments concern images .
These uses concern all types of customers, industries, different use cases (conversion, cart abandonment, onboarding, loyalty program, etc.)
We also noticed that many of our clients use it for web push campaigns. This is particularly the case for the retail sector, where more than 57% of web push clients have already A/B tested images on their campaigns.
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Your CRM benefits
Whether you are optimizing your conversion rates (special offers, abando