The struggle for content quality or ecological disaster on the Internet

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Can you imagine how much has happened in 2 years, and how it could change marketing in the world?
Will the data it offers you be relevant to your business/site?
Are you sure that the original sources were correct and you will do the correct SEO?
Another problem is uncontrolled and meaningless rewriting of materials, when a successful article from another site is taken as a basis and completely rewritten. As a result, users do not receive anything new. This is an empty struggle for conversion, which also becomes garbage.

And no one knows yet how SEO will develop after austria telegram data the search engine update (which uses generative artificial intelligence), but, most likely, the quality of content will come to the fore here too. We hope to get new and interesting material - the information that Google itself will not be able to provide in quick answers.


Read also : AI in marketing – will artificial intelligence replace marketers?

E-E-A-T — or Double-E-A-T
EAT (Expertise, Authoritativeness, Trustworthiness) is a Google algorithm that includes expertise, authority of a site, and the reliability of the information presented on it. And now they've added another E to that: Experience.

In short, Google is already checking the quality of content by assessing the experience of the content creator:

An article written by a physician will be better evaluated and ranked than an article written by an unknown user.