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This allows for sharing essential data and aligning goals to maximize conversions. Improved customer experience : By targeting already engaged prospects, you offer a personalized approach that meets their expectations, thus strengthening your company's image. In fact, a McKinsey study highlights that % of customers prefer to work with brands that provide them with relevant content at the right time, which is all the easier when your efforts are focused on qualified leads. Finally, to better understand how such a strategy can transform your sales efforts, explore Marie-Laure Laville's innovative approach to BB marketing and sales here .


In this context, SQLs are not just numbers; they represent concrete india mobile database opportunities to with your customers. This illustrates how essential lead qualification work is to ensure the sustainability of your business. In the dynamic world of marketing, every interaction matters, and among these interactions, the Marketing Qualified Lead (MQL) stands out as a crucial catalyst for your sales strategies. Imagine a prospect who has not only captured your attention, but also shown a clear interest in your products or services. This is where the concept of MQLs comes into play.