Examples of custom metrics

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Create your own metrics
You can create your own metrics in the system, which will be used in statistics and reports, as well as for managing rates and budgets.





Generating reports
In Marilyn, you can set a report template where saudi arabia telegram number database the required data will be regularly uploaded. The report can be branded, cells can be colored in the desired color, and comments can be added.



You can also set up a schedule so that the system sends the finished report to the client by email.

Monitoring KPI implementation
In Marilyn, you can create a media plan and track the fulfillment of planned indicators. For example, for Ozon campaigns, you can track: budget, impressions, clicks, CPM, orders, revenue, etc.



Betting Management
Currently, automatic bid management is available for the "Product Advertising" format, both for product advertising in the card and category, and in the search. You can set rules, based on which the system will increase or decrease bids.