Prepress layout preparation

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Once the original layout has been created and approved, it is time to think about the technical parameters of printing. They depend on the technology and equipment that will be used to print your product catalog. All printing houses have their own requirements for layouts, so contacting the designer of the company where you plan to print the publication is the most appropriate option: this specialist will do everything right the first time, and you will not have to exit mobile phone numbers database redo the layout many times.

In some cases, you cannot do without color proofing to ensure that the shades are displayed correctly on paper and that the print matches the layout. This process is a preview of the printed color palette.

Printing of the publication

Today, printing of printed products is carried out using various technologies.

Equipment for customization

Source: shutterstock.com

Depending on the circulation and quality requirements of the publication, you can choose:

Digital printing if you need a small run of catalog as soon as possible.

Offset, if you want to save money, use Pantone colors and print a large print run.

Risography (a method of creating multiple copies from a source file) if you need a small, budget, two-color booklet.

Post-press processing

It is necessary to make the finished product catalog even more attractive and unusual, as well as to protect the paper edition from damage. Post-printing processing is a whole set of different technologies: cutting, lamination, creasing, die-cutting, folding, binding, embossing, UV varnishing.


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Conformity to the design concept and idea.

Before developing a design for a printed publication, be it a product catalog, a leaflet, or anything else, you need to clearly define the idea - the general aesthetic concept and a set of creative techniques for its implementation.

The concept answers the main questions about the publication: its functions, target audience, content. The idea reflects the concept. For example, for a catalog of industrial equipment, plant decor and a bright color scheme would be inappropriate: such a catalog will be viewed by business people - engineers, business leaders, etc. - so it is recommended to design it strictly, restrainedly and without unnecessary embellishments.