It is worth analyzing the Amazon

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Ekaterina Korshunova, marketer, author of the Marketlead channel | News and cases on marketplaces

In recent years, uniqueness has been in trend. Products, models, varieties that have never been on marketplaces. But do not use such a unique product that no one has heard of it, after all, it should be bought and searched for. If you are going into the category of children's educational coloring books, then make your coloring book unique: increase the number of pages, relative to competitors, print other cartoon characters.

Many trends come from the West. , eBay and other markets. As for the "loud-burning" trends, they come from the outside, as it was with Barbie: with the release of the film, pink began to prevail in sales in japan consumer email list clothing, and sales of queries and dolls grew during the hype period. Such trends cannot be predicted, you need to use external analytics, for example, wordstat and look at the growth of queries across Yandex.


Elena Akimova, Marketplace Manager

Trending products are products that are on everyone's lips. It is important to start selling such products in time, as they are somewhat seasonal or temporary and sooner or later interest in them will decrease.

For example, Hagi-Vagi toys were very popular in 2022, but if you start selling them now, you won’t earn much, there are too many sellers, and the demand is already low. But there is a downside. For example, palazzo pants broke into trends this season and eventually secured their position - people began to buy them on a regular basis. Here is a lady who bought palazzo pants, they are in trend, and a year later another model is already relevant. But palazzo pants look great on an hourglass figure and people fell in love with it, and now sales are regular. It is important to look for a new trend - this way you will be among the first and gather the maximum audience.