The sales funnel is the continuation of the marketing funnel, that is, after having correctly applied the student acquisition strategy and having registered students for a certain course, degree or course, comes a second phase.
It may or may not be a long process, depending on the filters that each educational institution has, for example, after having shown interest in enrolling, you may go through a registration process.
Then, as a second filter, the person could go through a selection process to determine if he or she meets the requirements to be an enrolled student.
And subsequently, a third filter that calls for the final registration of the student to officially enroll.
There are institutions that have these filters, others simply confirm chile whatsapp number database enrollment after registering and begin the relationship with the student.
Depending on the filters your IE has, the sales funnel may or may not be extensive. In any case, in this funnel, just like in the marketing funnel, the intention is to naturally push the lead towards the final conversion.
Accompanied, of course, by content that allows for a natural flow and a simple process that provides a unique experience for the student.