The Way Odoo SMS Marketing Works
Odoo SMS marketing is part of the Odoo platform. It is not a separate thing you need to buy. This is a very good feature. It is built right into the system. You can use it with your customer data. For instance, you can use your list of customer phone numbers. You can make different groups of people. Then you can send messages to a specific group. For example, you can send a message to people who bought shoes. On the other hand, you can send it to everyone. You create your message america phone number list inside Odoo. You can also see how well it did. It helps you see if your message worked.
This tool makes sending a lot of messages easy. You just need to write the message. Then you click a button to send it. The system handles everything else. It sends a text to all the people on your list. As a result, it saves a lot of time. In addition, it is very fast. You can send a message and it will be received quickly. This is important for things like flash sales. Therefore, Odoo SMS marketing is a quick tool. It helps you reach many people fast.
Starting Your First Odoo SMS Campaign
To begin, you need to plan your message. The message must be short. After all, it is a text message. People do not like long texts from a business. Your message must have a clear purpose. It should tell people what you want them to do. This is called a call to action. For example, you might say, "Click here for 10% off." Consequently, they know what to do next. You also need a list of phone numbers. These numbers must belong to people who agreed to get texts from you. This is a very important part of the process.
After that, you will go into Odoo. You will find the SMS marketing module. You can write your message there. Then you will choose which people to send it to. This is done by selecting your contact list. Finally, you can send it right away. You can also choose to send it later. You can pick a specific date and time. This is a useful feature. It lets you prepare your campaigns in advance. You can make sure your message goes out at the best time.
The Importance of Getting Permission
You should never buy a list of phone numbers. That is a bad idea. People on a purchased list did not give you permission. Sending them texts would be spam. People will be unhappy with this. They might block your number. In addition, they might report you. This can get your business into big trouble. The best way to get numbers is to ask. You can ask for a person's phone number. You must also ask if they want to get texts. You must be very clear about this.
For example, when a person signs up, you can have a box. It says, "Yes, I want to get texts about special offers." The person must check the box. That is a good way to get permission. You can also offer something in return. Perhaps a discount for signing up. This gives them a reason to join. Thus, you get a good list of people. They want to hear from you. This makes your marketing more successful. A list with permission is a powerful list.
The Benefits of Using Odoo SMS Marketing
Using SMS marketing has many benefits. First, it is very fast. Most people read a text message within minutes. This is much faster than an email. Consequently, your message will be seen quickly. Second, almost everyone has a mobile phone. This means you can reach almost anyone. It is a very broad reach. Third, the open rates are very high. Over 90% of texts are opened. This is much higher than email open rates.
Therefore, your message is almost always seen. Fourth, it is a direct line to your customer. There are no social media algorithms to worry about. You are not waiting for an email to be opened. You are sending a message right to them. This creates a more personal feel. In addition, it is great for time-sensitive news. For instance, a flash sale can be announced. People will see it fast. This will make them act quickly. It is an amazing way to create urgency.
Different Ways to Use Odoo SMS
Odoo SMS marketing is not just for sales. You can use it for many different things. For example, you can send order updates. A customer buys something from you. You can text them to confirm their order. When the order ships, you can text them again. This is great customer service. It keeps them in the loop. This can make them trust your business more. Trust is a very important part of a good business.
Also, you can use it for appointment reminders. Perhaps you own a salon. A customer books an appointment. You can send them a text the day before. This helps them remember their appointment. This can save you from a missed appointment. What is more, you can use it to get feedback. After a person buys from you, you can send a text. You can ask them how they liked your product. This shows you care. It also gives you valuable information.
How to Check Your Results and Get Better
After you send your campaign, the work is not over. You need to see if it worked. Odoo provides you with reports. These reports are very helpful. You can see how many texts were delivered. You can also see who clicked on a link in your text. This shows you the success of your message. If the numbers are high, your message was good. However, if the numbers are low, you might need to change things. You can change your message. Maybe you can change the time you sent it.
You can also use A/B testing. This is a very smart way to learn. You create two slightly different messages. You send each one to a small group of people. You see which message does better. Then you send the winning message to everyone else. This helps you get better over time. You will learn what your customers like. You will also learn what makes them act. This helps you improve your marketing. It makes your future campaigns more successful.
Using Odoo SMS marketing is a very powerful way to grow a business. It provides a direct and fast way to talk to customers. The most important part is to get permission first. Furthermore, you should always provide value in your messages. You can use it for many things. You can send updates, reminders, and sales. By checking your results, you can always get better. Odoo SMS marketing is a fantastic tool for any modern business. It helps you connect with your audience in a very personal way. This is a key part of good business today.