The commercial focus is also clearly visible within Google AdWords. This is reflected in the increasingly thinning of the line between organic and sponsored results, for example by testing the colour of the advertisements and the roll-out of various advertisement extensions, which increases the chance that visitors will click on one of the advertisements, instead of on the organic results.
SEO
Within SEO, the Panda update in particular has caused a lot of commotion in the past year. On search brother cell phone list engine marketing forums, thousands of analyses by experts could be read and the affiliate marketing world in particular was on top of this. This group in particular had to make major steps in the area of quality in order to continue to distinguish themselves. A large number did not manage to make this move and saw the negative results. Others saw their chance and have managed to make great strides in the past year by focusing
Social media
Social media played a bigger role than ever before in the past year, due to the clearly noticeable effect on rankings and the further integration of Google+ within the search results themselves. Many have been able to reap the benefits of this in the past year, when they actually had a strong brand and had labeled and treated this channel as a serious channel for a longer period of time.