In an article on Molblog, Gonnie Spijkstra indicates that a hook does not necessarily have to be an advertisement, image or video, you can also think of complete services that are developed in connection with an event or current event. Services or products that add value. Think for example of the Elfstedenmatras.nl , the possibility to rebook your flight via KLM for free, so that you could appear at the start of the race and the Chocomel app , with which you could view the chance of an eleven-city tour. The ValentijnHelpdesk is also a good example of this, see further on in this article.
Hooks can therefore be a nice addition to your content strategy. Heineken has brother cell phone list embraced the hook as part of the content and overall marketing strategy for some time now. On the Facebook page of the largest Dutch beer brand, you will regularly find hilarious images, in which the beer naturally plays the leading role. Events and holidays are often fixed for a long time, but unexpected developments also lend themselves perfectly to this. For example, Heineken managed to hook into the Champions League final in a very original way. This match was given the hashtag #barman. A week before the match, Heineken claimed the hashtag and gave the #barman a face, a pub, a Twitter account, etc. A great example of quickly and cleverly responding to a coincidental current event.
Best Valentine's Day hooks
So far, the Valentine's Day hooks are not nearly as original and fun as the Elfstedentocht hooks . Below are a few examples of brands and companies that are cleverly playing on it, thanks to Robert Doggers for sharing.
Durex
Durex has also managed to hook in nicely recently. When the Elfstedentocht was cancelled, the condom manufacturer said that with Durex it was always 'on giet', even with less than 15 centimetres. And Durex is also playing along in a playful, exciting way on Valentine's Day.
SIXT
Car rental company SIXT placed this funny advertisement in the newspaper. Through SIXT you can rent a BMW X1 with fully folding front seats, very handy! Reclamewereld indicates that the advertisement in De Telegraaf is in the middle of an editorial page with Valentine's Day messages today. Good place!