Every story can be summed up in a few words

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In particular, it will be necessary to carefully define:Who do you want to reach with your story: it is true that stories are universal, but a story with certain characteristics will resonate more with one audience rather than another. To understand how to package it, you need to understand who your interlocutors are, how they think, how they speak and how they get emotional.

What is your goal: stories always have a purpose. Think about the fairy tales we were told as children: they always had a moral, after all they did nothing but teach us good and bad, right and wrong. Even the branded story must have a more or less obvious goal: if what you want is to make your brand known you will have to touch certain chords rather than others, while to sell the method is totally different. Define what you want to achieve and based on this will also come the Call To Action and the metrics to measure the results.

How to package the story: What will our heroes do? Why will your product be the savior of the public? Why has your company faced challenges and difficulties to get here, and above all what were they? This is the vietnam email list time to draw on archetypes, if you want, and on the most classic tradition of stories in our culture. But only if you want. If you don't want, create your own: if it is authentic and tells real emotions, then it is correct.

What message should it contain: Pinocchio is the story of a puppet who becomes a human being by discovering the power of lies and truth; Apple is a brand that has challenged the Goliath of the moment and brought creativity and knowledge to everyone. Try to do the same with your story, and summarize in a few lines what your interlocutors should take away after listening to it.

The channels and ways to tell it best: as we have said, the characteristics of storytelling change a lot when it comes to digital and the different possible channels.