Snippet optimization with SERP snippet generator

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Search engines usually (though unfortunately not always) use the meta description stored for the corresponding snippet. The meta description is located in the CMS backend of the corresponding page. You enter the title and description there. Plugins can help you with the text length.

Screenshot of the metadata in the WordPress backend

Not every CMS and not every plugin shows you a snippet guatemala cell phone number list/ preview—and certainly not for every device type. This makes it difficult to estimate how your snippet will ultimately look in the SERPs.

The XOVI Suite offers a SERP Snippet Generator

A SERP snippet generator like the one from XOVI (found in the on-page section) can help. It loads the stored metadata and shows you how the text length is suited for desktop and mobile. You can also see a preview of your snippet for different devices.

This way, you can see at a glance whether you've implemented the AIDA principle effectively and whether your keywords and USPs are prominently positioned. Once you're satisfied with the result, copy the title and description from the snippet generator into your backend.