Importing Google Analytics measurement criteria into Google AdWords

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Note: The information described in this section is not yet available in the new AdWords interface. We will provide relevant screenshots as soon as it is available.

The Google AdWords dashboard provides a nice overview of which parts of your pay-per-click campaign are working and which aren't. However, until you've achieved a decent number of conversions in AdWords, it's difficult to say whether your bosnia and herzegovina phone number data pay-per-click campaign is fundamentally moving in the right direction.

To display Analytics data in the AdWords dashboard, you need to go to the dashboard and add a new column with the Google Analytics data. Here, you select the relevant data and gain insight into the measurement criteria down to the keyword level. Now you can see which keywords are driving the most visitors to the site.

But what can we do with these newly acquired statistics? It's actually quite simple. For example, if we see that a keyword has a consistently high bounce rate—meaning visitors leave the page without further interaction—this is an indication that the keyword isn't driving the desired traffic to a page. Or, conversely, the page content isn't providing the information the visitor expects or needs.

Another possibility is to recognize that users may be staying on a website for a long time but not converting. A long dwell time without a conversion indicates that there is a specific need for optimization. It is usually better, easier, and cheaper to optimize the website content than to invest more money in driving even more traffic.