Content Marketers Get It Wrong
Posted: Thu Jan 23, 2025 8:53 am
When we receive information as a story, rather than a series of simple facts, our brain activity increases fivefold .
The parts of the brain responsible for emotional reactions, imaginary sensations and visual images are activated. We start to worry about the main character of the story and wonder how we would react if we were in his position.
When we immerse ourselves in a story, our brain produces oxytocin, the chemical that creates empathy.
Oxytocin means we feel connected to the hero of the story. We feel committed to him, we want to help if we can.
biological reaction
It is a biological reaction
That's why stories of people (or customers) whose lives nepal consumer mobile number list have been transformed, empowered or simply improved by our company or organization, are some of the most powerful things we have.
Stories help us connect with our audience, they are memorable, and on a biological level, they make our brains light up, meaning information is connected more reliably.
Stories help create memory structures, which as we know, are the foundation of all brand-building activities.
That's why we can't start writing about strategic storytelling if we don't first clarify why stories and narration play a crucial role.
We will analyze, here and in the next episodes, how the stories develop.
We'll learn more about some stories we're all familiar with. We'll go over the typical elements of classic stories and then get back to business.
Unfortunately, content people get it wrong when they think about strategic storytelling.
The parts of the brain responsible for emotional reactions, imaginary sensations and visual images are activated. We start to worry about the main character of the story and wonder how we would react if we were in his position.
When we immerse ourselves in a story, our brain produces oxytocin, the chemical that creates empathy.
Oxytocin means we feel connected to the hero of the story. We feel committed to him, we want to help if we can.
biological reaction
It is a biological reaction
That's why stories of people (or customers) whose lives nepal consumer mobile number list have been transformed, empowered or simply improved by our company or organization, are some of the most powerful things we have.
Stories help us connect with our audience, they are memorable, and on a biological level, they make our brains light up, meaning information is connected more reliably.
Stories help create memory structures, which as we know, are the foundation of all brand-building activities.
That's why we can't start writing about strategic storytelling if we don't first clarify why stories and narration play a crucial role.
We will analyze, here and in the next episodes, how the stories develop.
We'll learn more about some stories we're all familiar with. We'll go over the typical elements of classic stories and then get back to business.
Unfortunately, content people get it wrong when they think about strategic storytelling.