What is enhanced conversion tracking?
Posted: Thu Jan 23, 2025 8:40 am
Advanced conversion tracking is the process of collecting and analyzing detailed data about user actions on your website. Unlike basic tracking, which only captures basic events, advanced tracking allows you to collect deeper information about each user interaction with your site.
The working principle can be explained as follows:
A user views your ad.
After that, it performs the conversion on your website.
You receive his personal data (email, name, home address and/or phone number).
This data is stored in your conversion tracking tags, encoded, and then sent to poland customer email list Google in hashed form.
Google matches the encoded customer data with actions taken on your site. If the data from the user who viewed your ad matches the data from the user who made a purchase on your site, a conversion is recorded .
Advantages:
With advanced conversion tracking, the process becomes more accurate and you get more detailed data for analyzing and optimizing advertising campaigns, while ensuring the privacy of user data thanks to SHA256 encryption.
This tracking allows you to capture conversions that would otherwise not be recorded, including conversions after viewing an ad without clicking on a link.
The working principle can be explained as follows:
A user views your ad.
After that, it performs the conversion on your website.
You receive his personal data (email, name, home address and/or phone number).
This data is stored in your conversion tracking tags, encoded, and then sent to poland customer email list Google in hashed form.
Google matches the encoded customer data with actions taken on your site. If the data from the user who viewed your ad matches the data from the user who made a purchase on your site, a conversion is recorded .
Advantages:
With advanced conversion tracking, the process becomes more accurate and you get more detailed data for analyzing and optimizing advertising campaigns, while ensuring the privacy of user data thanks to SHA256 encryption.
This tracking allows you to capture conversions that would otherwise not be recorded, including conversions after viewing an ad without clicking on a link.