Three storytelling business models
Posted: Thu Jan 23, 2025 8:27 am
Now that we've seen how the classic storytelling model works for movies and literature, let's apply it to business!
Some authors and storytellers have used personalized approaches. Let's look at three models, respectively, those of Donald Miller, Robert McKee, and Andy Raskin.
Donald Miller, building a story
Donald Miller, who founded a company called StoryBrand, has simplified kenya consumer mobile number list storytelling into a process called the StoryBrand 7-Part Framework (also known as SB7).
Using the SB7 framework, businesses can create a brand story and then draw on their ideas to write copy and content.
Here is a brief summary of the seven principles or steps in the StoryBrand framework:
Miller's StoryBrand model
StoryBrand Miller Model
A character: your client is the hero.
You have a problem: as a successful company, you have to deal with your customers' internal problems.
And they find a guide (your brand): Customers are looking for a guide to help them with their frustrations.
The guide formulates a plan: Clients will trust a guide who has a plan.
And it encourages them to take action: customers are faced with the choice to act.
This helps them avoid failure: each party involved tries to avoid a tragic ending as best they can.
And it ends in success: your customers understand how the product or service your company offers can successfully improve their lives.
Robert McKee, Storynomics
The second model analyzed is the one presented in Storynomics, by Robert McKee.
A legendary Hollywood screenwriting coach, speaker and screenwriting doctor, McKee has expanded his teaching approach to include content that he and Skyword CEO Tom Gerace have created specifically for marketing, advertising and sales leaders.
Some authors and storytellers have used personalized approaches. Let's look at three models, respectively, those of Donald Miller, Robert McKee, and Andy Raskin.
Donald Miller, building a story
Donald Miller, who founded a company called StoryBrand, has simplified kenya consumer mobile number list storytelling into a process called the StoryBrand 7-Part Framework (also known as SB7).
Using the SB7 framework, businesses can create a brand story and then draw on their ideas to write copy and content.
Here is a brief summary of the seven principles or steps in the StoryBrand framework:
Miller's StoryBrand model
StoryBrand Miller Model
A character: your client is the hero.
You have a problem: as a successful company, you have to deal with your customers' internal problems.
And they find a guide (your brand): Customers are looking for a guide to help them with their frustrations.
The guide formulates a plan: Clients will trust a guide who has a plan.
And it encourages them to take action: customers are faced with the choice to act.
This helps them avoid failure: each party involved tries to avoid a tragic ending as best they can.
And it ends in success: your customers understand how the product or service your company offers can successfully improve their lives.
Robert McKee, Storynomics
The second model analyzed is the one presented in Storynomics, by Robert McKee.
A legendary Hollywood screenwriting coach, speaker and screenwriting doctor, McKee has expanded his teaching approach to include content that he and Skyword CEO Tom Gerace have created specifically for marketing, advertising and sales leaders.