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For example, chat consultations, document downloads, participation in webinars, etc. In addition, in cases where you are dealing with high-value products and services such as B2B, real estate, and finance, the number of conversions may be extremely low to begin with. In such cases, you can set the action just before the conversion you want to increase (such as reaching an input form) as a conversion, and use it to deliver ads to returning users. Measure 10: Lowering the Barrier for Conversion It is also possible that there is a high psychological hurdle for users, such as the fear that "if I make an inquiry, I'll get a sales call.


" in this case, Download Documents Sign up for new zealand telegram data useful e-mail newsletter information Apply for a free tour It is recommended to create conversion points that are easy for users to use and that they can easily benefit from, such as the above. Once you have strengthened your lead acquisition, we recommend that you move on to strengthening your nurturing! Once the number of inquiries and document downloads has increased, the next step is to increase the user's "interest" in order to encourage negotiations and contracts.


To achieve this, lead nurturing is required. Lead nurturing is the process of providing appropriate information to potential customers acquired through inquiries, requests for information, exchanging business cards, etc. By obtaining the information users want, they are more likely to purchase your company's products and services, which is a marketing strategy that can lead to future contracts. It is important to analyze the results of measures and take appropriate measures There are many ways to improve conversion numbers and conversion rates, and it is easy to get overwhelmed by trying to implement measures that will lead to improvement.