Vitamins or painkillers?
Posted: Wed Jan 22, 2025 10:13 am
Many managers face one central question: how to solve a specific problem? This is where all major efforts are aimed, sometimes at the expense of related activities.
Figuratively speaking, it is a radical decision what to produce - vitamins or painkillers. The question is obvious: a strong drug instantly relieves pain, that is, solves the problem. But do not anhui mobile phone numbers database forget that it is the imperceptible use of vitamins that causes addiction, develops a habit to the drug and relieves pain gradually.
Habit products that customers gradually become accustomed to, like vitamins, can relieve the buyer from the “itch” of purchasing.
6 Elements of Simplicity
Habit Product_6 Elements of Simplicity
There are 6 elements of simplicity that will help you make your product popular:
Time . Consider how much time it will take to create and promote the product.
Money . Indicate the budget for the upcoming operations.
Physical effort . Calculate the amount of labor expended.
Mental effort.
Social acceptability : Determine the attractiveness of a product or service to society.
Unusualness : Find out the product's ability to match habitual behavior.
But you are free to either agree or refuse.
French scientists have developed a method, having tested which they were able to influence the size of donations to charity using specially selected words. A person asking for alms on the street simply added at the end of the phrase the words that passers-by are free to either agree or refuse.
A simple technique allowed to double the amount of donations, and in street surveys — to attract twice as many respondents. The simple trick works not only in personal contacts, but also in electronic correspondence.
Read also!
"Direct Marketing: 10 Fatal Mistakes Why It Doesn't Work"
Read more
You simply give the person the right to choose. It turns out that this is much easier to convince of something without using other arguments.
Taking into account all the nuances of human behavior, studying the actions and deeds of people that cause addiction to a particular habit-product, you can easily develop your own algorithm of actions, while significantly saving on advertising and aggressive promotion.
How to Create Habit-Forming Products
Let's turn again to the book by Nir Eyal and Ryan Hoover "The Hooked Customer". The authors use examples of successful companies to show how you can influence people's daily lives and create habit-forming products. The story is built around the hook model, which reflects the user experience.
How to connect a consumer's problem to a solution and still form a habit? The authors argue that the hook model can be implemented by following four steps.
Figuratively speaking, it is a radical decision what to produce - vitamins or painkillers. The question is obvious: a strong drug instantly relieves pain, that is, solves the problem. But do not anhui mobile phone numbers database forget that it is the imperceptible use of vitamins that causes addiction, develops a habit to the drug and relieves pain gradually.
Habit products that customers gradually become accustomed to, like vitamins, can relieve the buyer from the “itch” of purchasing.
6 Elements of Simplicity
Habit Product_6 Elements of Simplicity
There are 6 elements of simplicity that will help you make your product popular:
Time . Consider how much time it will take to create and promote the product.
Money . Indicate the budget for the upcoming operations.
Physical effort . Calculate the amount of labor expended.
Mental effort.
Social acceptability : Determine the attractiveness of a product or service to society.
Unusualness : Find out the product's ability to match habitual behavior.
But you are free to either agree or refuse.
French scientists have developed a method, having tested which they were able to influence the size of donations to charity using specially selected words. A person asking for alms on the street simply added at the end of the phrase the words that passers-by are free to either agree or refuse.
A simple technique allowed to double the amount of donations, and in street surveys — to attract twice as many respondents. The simple trick works not only in personal contacts, but also in electronic correspondence.
Read also!
"Direct Marketing: 10 Fatal Mistakes Why It Doesn't Work"
Read more
You simply give the person the right to choose. It turns out that this is much easier to convince of something without using other arguments.
Taking into account all the nuances of human behavior, studying the actions and deeds of people that cause addiction to a particular habit-product, you can easily develop your own algorithm of actions, while significantly saving on advertising and aggressive promotion.
How to Create Habit-Forming Products
Let's turn again to the book by Nir Eyal and Ryan Hoover "The Hooked Customer". The authors use examples of successful companies to show how you can influence people's daily lives and create habit-forming products. The story is built around the hook model, which reflects the user experience.
How to connect a consumer's problem to a solution and still form a habit? The authors argue that the hook model can be implemented by following four steps.