How to calculate landing page conversion
Posted: Wed Jan 22, 2025 10:13 am
Landing page conversion.webp
You don't need to be a math genius to calculate landing page conversion. Just plug two numbers into a simple formula:
K = Z/P × 100%,
where K is the conversion rate of landing find your mobile phone numbers database page goals; Z is the number of requests received from the site; P is the number of visitors.
What is a normal landing page conversion rate?
Before we talk about specific conversion rate values, let's look at the most popular statements on this topic.
"A website conversion rate of 2-3% is considered good. Once you reach this figure, you can relax and do nothing."
This is not true. There is no single conversion value for everyone. To paraphrase a well-known saying: “What is good for one landing page is not good enough for another.”
Even a 10-15% conversion rate does not mean that it is time to dismiss the specialists responsible for optimizing and promoting the landing page. Improving a website is an endless process. There is always something to improve. The main thing is to know in which direction to move.
“If the landing page has a low conversion rate, you need to pay attention to the design details: the distance between lines, the font size, the color scheme.”
These little things are important, but not so important that they should be put first. Conversion is influenced by a combination of factors: target audience, type of market niche, volume of organic traffic, nature of the marketing message, brand recognition, company reputation, word of mouth, emotional aspect and much more.
Landing page conversion depending on the business direction
WordStream conducted a study of the conversion rate of websites of companies from different market sectors. The average conversion rate of landing pages is 2.35%. For a quarter of websites, this figure was 5.31%. For a tenth, it was 11.45%.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
You don't need to be a math genius to calculate landing page conversion. Just plug two numbers into a simple formula:
K = Z/P × 100%,
where K is the conversion rate of landing find your mobile phone numbers database page goals; Z is the number of requests received from the site; P is the number of visitors.
What is a normal landing page conversion rate?
Before we talk about specific conversion rate values, let's look at the most popular statements on this topic.
"A website conversion rate of 2-3% is considered good. Once you reach this figure, you can relax and do nothing."
This is not true. There is no single conversion value for everyone. To paraphrase a well-known saying: “What is good for one landing page is not good enough for another.”
Even a 10-15% conversion rate does not mean that it is time to dismiss the specialists responsible for optimizing and promoting the landing page. Improving a website is an endless process. There is always something to improve. The main thing is to know in which direction to move.
“If the landing page has a low conversion rate, you need to pay attention to the design details: the distance between lines, the font size, the color scheme.”
These little things are important, but not so important that they should be put first. Conversion is influenced by a combination of factors: target audience, type of market niche, volume of organic traffic, nature of the marketing message, brand recognition, company reputation, word of mouth, emotional aspect and much more.
Landing page conversion depending on the business direction
WordStream conducted a study of the conversion rate of websites of companies from different market sectors. The average conversion rate of landing pages is 2.35%. For a quarter of websites, this figure was 5.31%. For a tenth, it was 11.45%.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer