The Many Reasons Not to Buy Email Lists
Buying a list seems simple. You pay some money. In return, you get a list of thousands of emails. You can then send emails to all of them. This sounds good in theory. In practice, it almost never works. Purchased lists are full of many problems. The people on the list did not ask to hear from you. Consequently, they do not know who you are. This middle east mobile number list leads to many negative outcomes. Your emails will be ignored. Your business could get into trouble. Because of this, it is a very risky choice. You could lose a lot more than you gain. In short, buying a list is a trap.
People on the List Don't Know You
Think about your own email. You get a lot of emails every day. Some are from companies you like. You opened their emails because you know them. You trusted them with your address. In contrast, imagine you get an email from a stranger. You have no idea who they are. You would probably just delete it. Maybe you would even mark it as spam. This is what happens with a purchased list. The people on it do not know you at all.
For this reason, your emails are not welcome. They are just unwanted messages. You are showing up in their inbox without an invitation. This can make people upset. They might feel like you are bothering them. Furthermore, they did not give you permission. This is a very big problem. Sending emails to people who did not sign up is against the rules of good marketing. Permission is everything in email.
You Will Get Labeled as Spam
Email companies work hard to protect their users. These companies include Gmail, Yahoo, and Outlook. Their job is to stop spam emails. Spam is unwanted email. When you send to a purchased list, a lot of people will mark you as spam. They will see your email and click the spam button. This is a big red flag for the email companies. They will start to notice.
Consequently, they might start sending all your emails to the spam folder. Not just the ones to the purchased list. This can affect your regular emails too. Emails you send to your real customers might go to spam. This would be a terrible problem for your business. In short, you will have a very bad reputation with email providers. This makes your whole email marketing plan fail. It is a risk you should not take.
Your Business Reputation Will Be Damaged
Your business needs a good name. People need to trust you. When you send unwanted emails, you lose that trust. People will see your business name. They will remember you as the company that spammed them. This can make them angry. They will not want to buy from you ever.
Furthermore, they might even tell their friends. They might post about it online. They can leave a bad review. All of these things can hurt your business. They damage your brand. It is very hard to fix a bad reputation. Building trust takes a long time. Losing it can happen very fast. Therefore, it is better to start right.
The Open and Click Rates Will Be Very Low
The goal of an email is to be opened. You want people to read it. Then you want them to click on a link. With a purchased list, this simply will not happen. Most people will never open your email. They do not know who you are. They are not interested. The few who do open it will likely not click. They will not buy your products.
This is a huge waste of your money. Many email services charge you based on the number of emails. You are paying to send emails that no one will read. The money you spend is simply thrown away. In addition, you will not get any sales. You might think you are reaching a lot of people. In reality, you are reaching no one who cares. Your time and effort are wasted as well.
It Might Be Against the Law
There are laws about sending emails. These laws are in place to stop spammers. In the United States, there is a law called CAN-SPAM. This law has many rules. One of the rules is that you must have a way to unsubscribe. You must also have your correct address. With a purchased list, it is easy to break these laws. It can lead to fines.
You also have to follow rules in other countries. For example, Europe has a law called GDPR. It is very strict about permission. It is a lot safer to follow the rules. It is much better to build a list with permission. This way, you know you are following the law. It gives you peace of mind. It keeps your business safe from trouble.
The Smart Way: Build Your Own List
The best way to get an email list is to build it. You should get permission from every person. This means they have to say "yes" to getting emails from you. You can do this in many ways. You can have a sign-up form on your website. You can ask for an email when they buy something. The key is to be clear. You should always tell them what they will get. You can offer something in return. This could be a small discount or a free guide. This is a very good trade. They get something of value. You get a person who wants to hear from you. This is how you build a real relationship.
Your own list will be full of people who care. They are interested in your business. They will open your emails. They will click on your links. They are more likely to buy your products. This makes your email marketing very powerful. It is not just a list of names. It is a list of your biggest fans. In short, building your own list is the only way to go. It is a slow and steady process. However, it is the only way to get great results.
In conclusion, buying an email list is a very bad idea. It is not a shortcut to success. In fact, it can harm your business. It can damage your reputation with people and email companies. It can also lead to legal problems. The best and only way to do email marketing is to build your own list. Get permission from every person who joins. Give them a reason to be on your list. This creates a group of people who are happy to hear from you. This is the foundation for a successful business.