The key word in this case is 'communicability'

[suchona.kani.z]

Your brand is taking shape, there is only one small detail missing before you can proceed with your communication. You should find a short sentence that describes in just a few words the essence of your company: the payoff.


This short sentence will have the difficult task of communicating countless things. You must focus on the fact that it is what will remain hooked to your brand, what people will remember every time they see your brand and above all it is what summarizes the essence of your company.

Think about Nike, which we saw before: its ' just do it ' is one of the most famous examples in the world.

It is not a phrase that describes the company, nor a marketing france email list expression. We could define it as a call to action strongly linked to the spirit of the brand, to what it represents for its customers (a push to overcome their limits through sport).

Creating a strong, concise and iconic payoff like Nike's is not easy, we must admit. But even in this case there are some guidelines that can be useful. The payoff must:

be simple to understand;
easy to remember;
highlight the product;
summarize the soul of your company.
With the support of keywords you can use a very useful tool, the Shopify slogan generator . Try entering your keywords and, among the hundreds of combinations that will appear, you can choose the pay off that you think is best for your brand and your company.

Step #5 - Communicating Your Brand
At this point, all you have to do is apply the same rules to your communication, starting from the site that will sell your product.

Don't forget that the line you have chosen is that of the bond with nature and with oneself, of the harmony between body and mind, of calm, stability and uniqueness. So your site will also have to reflect all these concepts, in colors and graphics.