Best Practices for Writing Meta Titles
Posted: Tue Apr 22, 2025 9:40 am
In addition to being a ranking factor, your page title is the first impression users will have when it appears in search results. Here are some best practices to follow when writing meta titles:
Keep it short
While Google won’t penalize you for a long title, they may shorten or rewrite it. And their venezuela phone number data version of the title may not always make sense. For this reason, we recommend keeping titles to around 60 characters.
To keep your titles short:
Avoid typing your title in all caps. Capital letters take up extra space and may cause your title to be cut off.
Remove your brand name unless necessary
Use symbols to save space
Write unique headlines
Unique titles help search engines understand what a page is about and can influence users to click through. If you run a website
e-commerce
that has the same general title for every single page, such as “Furniture & Home Decor Store,” the generic title might suggest that this page doesn’t match your specific search (even though it does). After all, “coffee tables” doesn’t appear anywhere in the title.
Focus on one primary keyword
It is best to include only one target keyword in the meta title of a given page. Putting too many keywords in a single meta title can hurt your rankings. It can also confuse users, making them less likely to click on your page.
Keep it short
While Google won’t penalize you for a long title, they may shorten or rewrite it. And their venezuela phone number data version of the title may not always make sense. For this reason, we recommend keeping titles to around 60 characters.
To keep your titles short:
Avoid typing your title in all caps. Capital letters take up extra space and may cause your title to be cut off.
Remove your brand name unless necessary
Use symbols to save space
Write unique headlines
Unique titles help search engines understand what a page is about and can influence users to click through. If you run a website
e-commerce
that has the same general title for every single page, such as “Furniture & Home Decor Store,” the generic title might suggest that this page doesn’t match your specific search (even though it does). After all, “coffee tables” doesn’t appear anywhere in the title.
Focus on one primary keyword
It is best to include only one target keyword in the meta title of a given page. Putting too many keywords in a single meta title can hurt your rankings. It can also confuse users, making them less likely to click on your page.