How to make authorization and registration on the site: 6+ scenarios for an online store
Posted: Tue Apr 22, 2025 8:16 am
Before launching an online store, you will have to decide how the user will create an account and log in to their personal account. In this article, we will look at solutions that will make the authorization and registration process easier and more convenient for users, and more profitable for the company, and we will also touch on amendments to the law on authorization, the deferment from compliance with the requirements of which will end in January 2025.
What does the authorization and registration process in the online store affect?
The way the authorization and registration process in an online store is organized is of great importance for the company:
Impact on conversion. Impact on conversion. If the whatsapp number list site requires registration, and the user does not want to register or has difficulty logging in, then because of these nuances, he may stop interacting with the site and making purchases.
Reminder about yourself. Registration in the online store allows you to add a user to the database, which in turn makes it possible to conduct marketing activities, motivate repeat purchases and analyze statistics on orders.
Site position in search engines. While the user logs in or registers on the site, he thereby spends more time on your resource and performs target actions that positively affect behavioral factors. This has a positive effect on the site's position in search engines.
If the login to the site is too complicated and unclear, people will not waste their time, so it is important to optimize the authorization and registration method to make them as convenient as possible.
Changes in federal law
Until recently, there were many questions about the amendments made to the federal law "On information, information technology and information protection" in July 2023. Users and the media perceived the law as a ban on the use of foreign mail (for example, gmail) as a login for entering websites.
In fact, the law only concerns foreign authorization systems , or SSO, that allow you to log into websites using accounts from third-party ecosystems (Apple ID, Google ID, and others).
Implementation of login via Google and Apple ID
Implementation of login via Google and Apple ID
Foreign email can still be used for login and registration, since in this case the entire process takes place on the side of the Russian site, where the email (login) and password are stored.
There are currently no fines for violations. Website owners have time before all requirements for Russian control over authorization systems come into force on January 1, 2025.
Authorization on the site
The entrance for legal entities has been changed on the eldorado.ru website
According to the law, owners of web resources in the Russian Federation where user identification is required are required to carry out this process in one of the following ways:
By mobile phone number;
Through ESIA (public services);
Through the Unified Biometric System (biometric data platform);
Using another information system owned by a Russian citizen without dual citizenship or a Russian legal entity (for example, VK ID and Yandex ID).
Amendments to the law on personal data (152-FZ) came into force on September 1, 2022, and March 1, 2023. PD includes full name, contact information, date of birth and other data by which a person can be identified. According to the law, an online store cannot process and store data without the explicit consent of the buyer.
Failure to comply with the requirements (for example, if you did not notify Roskomnadzor about the start of collecting PD or store data on foreign servers) will result in a fine. Even if you delete the data immediately after collection, it still falls under the law on personal data.
To avoid violations and explain to the user why data is collected, you should post a privacy policy on the site, and if you collect information about site visits, notify users about this, for example, by posting consent to the use of cookies.
Implementation of login on the Sber website
Implementation of login on the Sber website
Let's look at several solutions to simplify the user's login and registration on the site, make these processes safer and comply with legal requirements.
What does the authorization and registration process in the online store affect?
The way the authorization and registration process in an online store is organized is of great importance for the company:
Impact on conversion. Impact on conversion. If the whatsapp number list site requires registration, and the user does not want to register or has difficulty logging in, then because of these nuances, he may stop interacting with the site and making purchases.
Reminder about yourself. Registration in the online store allows you to add a user to the database, which in turn makes it possible to conduct marketing activities, motivate repeat purchases and analyze statistics on orders.
Site position in search engines. While the user logs in or registers on the site, he thereby spends more time on your resource and performs target actions that positively affect behavioral factors. This has a positive effect on the site's position in search engines.
If the login to the site is too complicated and unclear, people will not waste their time, so it is important to optimize the authorization and registration method to make them as convenient as possible.
Changes in federal law
Until recently, there were many questions about the amendments made to the federal law "On information, information technology and information protection" in July 2023. Users and the media perceived the law as a ban on the use of foreign mail (for example, gmail) as a login for entering websites.
In fact, the law only concerns foreign authorization systems , or SSO, that allow you to log into websites using accounts from third-party ecosystems (Apple ID, Google ID, and others).
Implementation of login via Google and Apple ID
Implementation of login via Google and Apple ID
Foreign email can still be used for login and registration, since in this case the entire process takes place on the side of the Russian site, where the email (login) and password are stored.
There are currently no fines for violations. Website owners have time before all requirements for Russian control over authorization systems come into force on January 1, 2025.
Authorization on the site
The entrance for legal entities has been changed on the eldorado.ru website
According to the law, owners of web resources in the Russian Federation where user identification is required are required to carry out this process in one of the following ways:
By mobile phone number;
Through ESIA (public services);
Through the Unified Biometric System (biometric data platform);
Using another information system owned by a Russian citizen without dual citizenship or a Russian legal entity (for example, VK ID and Yandex ID).
Amendments to the law on personal data (152-FZ) came into force on September 1, 2022, and March 1, 2023. PD includes full name, contact information, date of birth and other data by which a person can be identified. According to the law, an online store cannot process and store data without the explicit consent of the buyer.
Failure to comply with the requirements (for example, if you did not notify Roskomnadzor about the start of collecting PD or store data on foreign servers) will result in a fine. Even if you delete the data immediately after collection, it still falls under the law on personal data.
To avoid violations and explain to the user why data is collected, you should post a privacy policy on the site, and if you collect information about site visits, notify users about this, for example, by posting consent to the use of cookies.
Implementation of login on the Sber website
Implementation of login on the Sber website
Let's look at several solutions to simplify the user's login and registration on the site, make these processes safer and comply with legal requirements.