Content Marketing Strategy: 5 Tips (Predictions for 2024)
Posted: Tue Apr 22, 2025 8:07 am
In the digital age, consumers are consuming more content than ever before. Did you know that consumers in the United States consume more than 12 hours of digital content per day? This is not just an American phenomenon. Globally, 58% of internet users watch at least one hour of online video every day. Additionally, according to Statista’s reports, 91% of internet users worldwide were actively using social media platforms in 2022. This number is set to increase even further in 2023 as internet access increases. This shows us that consumers are definitely addicted to digital content!
It should not be forgotten that content consumption habits are bahamas phone number data constantly changing. Younger generations are turning to digital platforms instead of traditional media. Generations Z and Y in particular prefer to follow the news on social media .
Read now: What is digital content marketing and how is it implemented?
These changing habits are also affecting content discovery trends. Consumers are turning not only to search engines but also social media platforms, influencers, and recommendation algorithms to find content. This creates both new opportunities and challenges for content creators and marketers.
That’s why we recommend considering these five content marketing trends as you create your content plans for the last quarter of 2023 and into 2024:
It should not be forgotten that content consumption habits are bahamas phone number data constantly changing. Younger generations are turning to digital platforms instead of traditional media. Generations Z and Y in particular prefer to follow the news on social media .
Read now: What is digital content marketing and how is it implemented?
These changing habits are also affecting content discovery trends. Consumers are turning not only to search engines but also social media platforms, influencers, and recommendation algorithms to find content. This creates both new opportunities and challenges for content creators and marketers.
That’s why we recommend considering these five content marketing trends as you create your content plans for the last quarter of 2023 and into 2024: