Growing demand for influencer marketing

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Content creators (influencers) are becoming the driving force of the modern free market - today, cooperation with opinion leaders has become a necessity for commercial promotion . Moreover, the developing economy of content creators (creator economy), in terms of lead generation efficiency, is ahead of such traditional promotion formats as advertising on television, radio, in the media, etc.

We wrote about what influencer marketing is and why it is profitable linkedin data for network projects to promote themselves through bloggers in the article Influence Marketing in Direct Sales

#3. Content curation
In addition to creating valuable and unique content, brands have increasingly resorted to curation. This type of curation of materials involves not just mindlessly reposting other people's posts, but analyzing, systematizing, "repackaging" content, including third-party materials in their digests, collections, etc. Such publications should be useful to both the reader and fulfill the company's goals, not contradicting its marketing strategy. Curated content helps businesses:

1. Increase the number of publications . Curation helps generate content faster and, naturally, increases the number of points of interaction with potential clients/partners;

2. Improving search engine rankings. Relevant and valuable content that readers interact with will have a positive impact on SEO promotion;

3. Assertion of expertise. Only those who really understand a certain issue and are familiar with the topic can conduct a quality analysis and reformat third-party content, which strengthens the trust and loyalty of readers.