The ultimate Amazon Advertising guide for beginners

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Amazon is now the search engine for all kinds of products. When we're looking for specific products, we usually no longer start our search on Google, but increasingly directly on Amazon. With Amazon Prime, Amazon has achieved a level of customer loyalty that seems almost unbreakable. What's more, even everyday items like paper towels, cleaning supplies, kitchen products, snacks, and unusual spices are increasingly being searched for – and purchased – on Amazon. Amazon is easy, Amazon is convenient, and in many cases, Amazon also has good, affordable deals.

In other words: Amazon is irresistible
Even if you may not shop at Amazon, chances are your customers will. According to a report by WirtschaftsWoche, Amazon Germany has around 44 million customers. Of these, around 17 million use Amazon Prime. Let those numbers croatia phone number data sink in. Almost 50% of all Germans are Amazon customers, and around 20% use Amazon so intensively that they invest in the paid Amazon Prime offering year after year.

Amazon’s knowledge as an advantage for good Amazon Advertising
One thing is crystal clear: With so many customers placing hundreds of orders every second, it's no surprise that Amazon knows practically everything about its customers, their shopping behavior, and their habits. While Google knows exactly what questions people are asking, Facebook knows their true interests and passions. But Amazon has a little more power here, because Amazon sells what we want, need, and desire. A good reason to re-examine your own advertising investments. So, why not use Amazon Advertising to draw more attention to your products?

If you're interested in Google Shopping, the Display Network, Facebook, and Instagram, there's no better time to join one of the largest remaining online advertising networks—Amazon Advertising, to be precise—as an additional or alternative. For e-commerce businesses, advertising through Amazon Advertising should be a breeze.

Discover below what's important and the basics of Amazon Advertising. Take a close look at this information. You're sure to find some ways Amazon Advertising can add significant value to your products.

What is Amazon Advertising? If you're familiar with Google AdWords, you know that individual keywords, keyword combinations, and keyword phrases, among other things, determine which search queries certain ads are displayed for. It's similar with Amazon Advertising. For example, if you enter something into the Amazon search field and then take a closer look at the results, some of the top results will certainly be sponsored products. These are ads displayed via Amazon Advertising. You can identify these ads by the "Sponsored" label.