Google Ads ad titles compared: winners and losers?
Posted: Mon Apr 21, 2025 5:26 am
You can also view the performance of different ad titles in Analytics. Instead of "Keyword," select "Ad Content" as the primary dimension. This allows you to drill down into different title variations and critically examine them based on well-known statistics:
This data will give you a better basis for deciding which ad titles actually advance your georgia phone number data campaign goal and which “loser” title variants you should deactivate.
Goodie: Combine the keyword report with the ad content.
For example, if you select “Keyword” as the primary dimension and “Ad Content” as the secondary dimension, you can track the success of different ad titles on a keyword basis:
Of course, many other statistical combinations are also conceivable.
But always consider beforehand:
How detailed do your campaign optimization reports really need to be? Do you need to drill down to the most basic analysis level, or is a keyword-level analysis sufficient? Don't get bogged down in irrelevant details, even if Google Analytics throws in a lot of "fancy reports."
If copywriting isn't your thing, or your ad copy lacks polish, I highly recommend Désirée-Sina Kellner 's presentation from OMT 2018:
This data will give you a better basis for deciding which ad titles actually advance your georgia phone number data campaign goal and which “loser” title variants you should deactivate.
Goodie: Combine the keyword report with the ad content.
For example, if you select “Keyword” as the primary dimension and “Ad Content” as the secondary dimension, you can track the success of different ad titles on a keyword basis:
Of course, many other statistical combinations are also conceivable.
But always consider beforehand:
How detailed do your campaign optimization reports really need to be? Do you need to drill down to the most basic analysis level, or is a keyword-level analysis sufficient? Don't get bogged down in irrelevant details, even if Google Analytics throws in a lot of "fancy reports."
If copywriting isn't your thing, or your ad copy lacks polish, I highly recommend Désirée-Sina Kellner 's presentation from OMT 2018: