Why do I feel like telling you this?
Posted: Sun Apr 20, 2025 10:03 am
The contract contains all the items that regulate commissions, expenses, any legal disputes and a list of suppliers or business vendors related to the affiliating company.
Sometimes there is even an expectation of sale.
When a person actually decides to buy an affiliation, it is not only due to marketing, the brochure or the sales meeting.
It seems like a paradox, but the contract is the most powerful tool in terms of a franchisee's purchasing decision. And the biggest mistake a franchisor can make is not recognizing this power in the franchise contract.
Let's take the best case scenario where an affiliate is super botim data excited to get started, signs a letter of intent and leaves you a deposit. What does he do right after the sales meeting?
He will definitely ask you to see the full contract.
The problem (or opportunity) is that this contract will be read by your trusted lawyer or accountant. These are people who do not know you and want to protect in every way, even excessively, the person you want to affiliate. They also want to make a good impression and show that their intervention weighs on the agreements that were initially made.
Sometimes there is even an expectation of sale.
When a person actually decides to buy an affiliation, it is not only due to marketing, the brochure or the sales meeting.
It seems like a paradox, but the contract is the most powerful tool in terms of a franchisee's purchasing decision. And the biggest mistake a franchisor can make is not recognizing this power in the franchise contract.
Let's take the best case scenario where an affiliate is super botim data excited to get started, signs a letter of intent and leaves you a deposit. What does he do right after the sales meeting?
He will definitely ask you to see the full contract.
The problem (or opportunity) is that this contract will be read by your trusted lawyer or accountant. These are people who do not know you and want to protect in every way, even excessively, the person you want to affiliate. They also want to make a good impression and show that their intervention weighs on the agreements that were initially made.