A strategic plan is required

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There are sectors where networks can be used to attract prospects, but there are others where the role of social networks is more to position the brand, serve customers and gain market authority. Social Media | Prospect Factory Network monitoring should be part of the strategic plan In addition to having a content plan aimed at the target audience, companies must continuously monitor what is mentioned on Social Media about their brand and products. Without this monitoring, they are unable to design social media strategies that respond to their customers or to adapt their communication to market sentiment, and therefore create discontent, damaging their online image.


Considering the above, it is one thing to have a australia whatsapp number data presence on Social Networks and quite another to have a marketing strategy on Social Networks . In other words, it is not enough to have created a brand profile on the most popular Social Networks and publish on the fly, without strategy and without consistency. to take advantage of the benefits of the networks. The strategy must include, at a minimum, the following: Definition of buyer personas Definition of the phases of the marketing funnel that you want to develop Keyword and audience research Social Listening Content grids for organic publications Amplification and retargeting campaigns Online support through community managers and chatbots Online and real-time reporting to understand what is going well and reinforce it and what is going wrong and correct it.