Well thought out upselling and cross-selling strategies can lead to:
increased profits: this is the ultimate goal of any marketing strategy, which is to increase the return on investment ;
Customer Retention : If we can solve a customer problem or need, we gain the customer's trust. Upselling or cross-selling done well helps the customer find more value than expected ;
Increasing the average ticket value : making a first sale is already a big step, after having established a first contact with the customer, why not try to increase the volume of the sale ?
Increased CLV : Given the difficulty of retaining customers and the increase in supply, in some cases it is advisable to focus on existing customers and encourage them to make a second purchase. This means extending the customer lifecycle and thus creating more opportunities for new conversion. If a customer perceives that we continue to take care of them and offer ecuador cell phone number list them personalized offers, they will be more likely to stay.
How to Implement Cross-Sell and Up-Sell Strategies with Blendee and Increase Online Sales
As we said, cross-selling and up-selling strategies, like many others, are based on a deep understanding of the customer and the personalization of the offer . These are exactly the strengths of a platform like Blendee.
First, to plan a strategy that works, it’s essential to rely on hard data, not just guesswork. By collecting data across devices and channels, you can get a more complete picture of each customer’s unique needs and use that data strategically. From the Blendee dashboard, you can access all of this data at any time.
This is all well and good, but what can I actually do to implement these online sales strategies and techniques?
Product recommendations: you can insert boxes with a choice of products carefully personalized according to the user both in the online store and in subsequent communications via email, sms, push. Inside these boxes, we will offer the user slightly more expensive products, or complementary accessories, such as "Frequently bought together". The proposal will be personalized based on the data collected, i.e. purchasing behaviors, some triggers that we can define, demographic data, etc. This increases the probability of conversion and customer satisfaction
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Triggered Email: By setting up automated emails that start when certain events occur, it is possible to closely follow the customer in their lifecycle, and possibly encourage them to make a new purchase.
An example is post-purchase emails that can help keep customers interested in our brand and more easily encourage their next purchase. In these types of emails, you can choose to include a discount, solicit feedback in the form of a survey, or simply say thank you.
Another example is abandoned cart emails, to send to users who didn’t complete the purchase but showed strong interest. Remember, these emails are sent to customers who are already familiar with our brand, so these are low-effort campaigns that simply remind them to checkout. Treat shoppers like you know them (and they know you), and then remind them why they can trust you.