If you know someone with a relevant podcast

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If you know someone with a relevant podcast or YouTube channel that could help with your blog marketing efforts—ask them if they’d be interested in having you as a guest, taking care to note that you’ll of course armenia phone number material the event to your blog audience, too. Take for example an interview I did not too long ago on the wildly popular, Tropical MBA podcast, which highlighted some of my top blogging strategies and served to significantly boost my visibility in my niche:

Ryan Robinson Podcast Interview on TMBA (Screenshot) as a Blog Marketing Example
That single podcast interview has gone on to directly impact my revenue—fueling a surge in new email subscribers, new members joining my Built to Blog course, a spike in subscribers to my podcast, and a lot of general buzz around what I’m doing with my blog. Never underestimate the blog marketing possibilities of what a podcast interview or YouTube video collaboration can do to expand your reach.

Just remember that before you go on a podcast, prepare ahead of time based on what the episode will be covering, so that you can deliver impactful advice & insights. People are going to be listening to see how well you know your stuff, so arrive ready to meet the moment.

Host Thought Leaders in Your Niche
You can be a guest on other people’s podcasts and YouTube channels, but you can also start a podcast yourself—and host your own show. The more influential the guest, the more audience you can draw (especially if your guest shares about the episode once it’s published). Take for example these video interviews I did with highly influential people in the sales & marketing space:

Using Webinars and Summits to Promote Blog Content (Screenshot of Interviews)
This tried and true blog marketing strategy, asking guests on your own blog, podcast, or YouTube channel—is often flattering to the guests and they’ll usually be excited to promote their appearance on your show. Just be sure you have a reasonable amount of value to deliver them in terms of reach (how many people will hear or see their interview) and the effort you’ll be putting in to promote the episode. I’ve hosted many different voices on my podcast that have in turn helped grow my own audience, like:

Josh Strebel: The WordPress monthly hosting plan pioneer behind Pagely
Brian Dean: The famed blogger and SEO expert behind Backlinko