Setting realistic expectations is especially important when trying to improve your customer retention rate. This can have a huge impact on your company’s ability to retain customers.
Just think about factors like shipping times . Most online stores can’t compete with Amazon when it comes to shipping times. What you can do is work hard to keep your customers informed.
Suppose you have a customer who orders something and then has to wait a few weeks to receive his order. This scenario can go one of two ways:
The customer has no idea how long the shipment will take and is increasingly annoyed by the fact that his package does not arrive.
The customer knew from the beginning that it would take some laos email list time, so the two-week wait is in line with his expectations, it is not a problem.
If your goal is to increase customer retention, you need to find a way to make this second scenario happen.
And there are many ways to do this with simple customer retention strategies.
You can add transparent shipping information to your website. You can send emails to customers telling them that their order has been received, that their order has been processed, and that their item has been shipped.
You can customize the updates you send to your customers with just a few clicks in the Shopify backend.
Of course, expectations go far beyond shipping.
Make sure your product descriptions are accurate. Make sure there are no extra charges that appear at checkout. Setting clear expectations is a simple but critical step, and it will be especially helpful when you are trying to improve your customer retention.
A loyalty program is a great way to increase customer retention. These programs reward your customers by giving them incentives to return to your online store .