In business promotion, all means are good. To advertise your webinar, use all possible channels where the target audience may be. Publish announcements of upcoming meetings in thematic blogs, forums and social networks. At the same time, do not forget that the main goal of all this work is conversion in the form of a purchase or a partnership.
How to Promote B2B Webinars
Even if you have meticulously thought out the script of your speech, created an ideal presentation in your opinion and understood all the nuances of working with webinar services, your efforts will be in vain without a competent PR campaign for the event. Our team has selected several of the most effective channels for disseminating information twitter data about conferences:
1. Mailing to your own database
If possible, send out a mailing to your contact/subscriber base. Before sending out a webinar invitation, prepare a few template messages (email chain) to send to participants before and after the event.
Think of ways to further encourage newcomers to come to the meeting. For example, it could be some kind of bonus or a promo code with a discount on the purchase of the company's product.
2. Social Media Targeting
It is widely known that Facebook, as part of the optimization of the algorithm for the formation of news feeds, has significantly reduced the issuance of publications from businesses. That is why advertising posts are the best way to convey information, which should not be neglected under any circumstances.
Targeting is beneficial because it allows you to designate audience groups to which ads will be shown. You can experiment and customize the display of posts for people of a certain age, gender, education, place of residence, etc.
In principle, you can bring organic and free traffic from social networks. Develop a personal brand and profiles on VKontakte, Facebook and LinkedIn; create original content in which you will talk about professional achievements, benchmarks, thoughts about business and conclusions related to the implementation of yourself as a networker. People who will know and trust you in advance are the most interested audience.