What it is and how to make the most of it for your business

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The concept of Local SEO is relatively simple for those who already know the subject of search engine positioning.

The characteristic of this particular optimization strategy is, as you can guess from the name, to obtain a positioning on search engines linked to geographical factors.

It goes without saying that this practice is accurate mobile phone number list essential for the online presence of companies that work exclusively or almost exclusively in a physical point of sale.

For example, it is essential for the tourism and food and wine sectors.

The “Google Pigeon” algorithm was in fact developed to return geolocalized searches to users, based on the position of the device from which the queries are made or on explicit search words (in the case of tourism, searches in fact ignore the GPS position of the device, giving precedence to keywords, for example “hotel Venice”).

Let's see what the positioning factors are in Local SEO.

On-site ranking factors
The on-site ranking factors, therefore internal to the site code, are practically the same as traditional SEO, to which the “geographic” keyword is added.

Those that weigh most in terms of positioning are:

Title Tag and Meta Description.
A local business therefore needs one or more pages on its website where the physical location of the company is explicitly stated in these two